Volume 4, Issue 1, 2014
Content
Editorial Foreword
Solmaz Filiz Karabag and De Martin
pages 1-2 full text
Corporate Identity as a Strategic Tool for Companies to Remain Competitive in Car Industry during Current Financial and Economic Crisis
Otilia Zorkóciová, Lenka Šimorová and Mária Šášiková
pages 3-22 full text
Implication of Brand Identity Facets on Marketing Communication of Lifestyle Magazine: Case Study of a Swedish Brand
Mosarrat Farhana
pages 23-41 full text
The Long-Term Performance of Initial Public Offerings: Evidence from Bursa Malaysia
Hashem Zarafat and Mirza Vejzagic
pages 42-51 full text
Monetary Exchange Rate Model as a Long-Run Phenomenon: Evidence from Nigeria
Monday A. Adawo and Ekpeno L. Effiong
pages 52-63 full text
Corporate Governance Indexes: The Confounding Effects of Using Different Measures
Genc Alimehmeti and Angelo Paletta
pages 64-79 full text
Solmaz Filiz Karabag and De Martin
pages 1-2 full text
Corporate Identity as a Strategic Tool for Companies to Remain Competitive in Car Industry during Current Financial and Economic Crisis
Otilia Zorkóciová, Lenka Šimorová and Mária Šášiková
pages 3-22 full text
Implication of Brand Identity Facets on Marketing Communication of Lifestyle Magazine: Case Study of a Swedish Brand
Mosarrat Farhana
pages 23-41 full text
The Long-Term Performance of Initial Public Offerings: Evidence from Bursa Malaysia
Hashem Zarafat and Mirza Vejzagic
pages 42-51 full text
Monetary Exchange Rate Model as a Long-Run Phenomenon: Evidence from Nigeria
Monday A. Adawo and Ekpeno L. Effiong
pages 52-63 full text
Corporate Governance Indexes: The Confounding Effects of Using Different Measures
Genc Alimehmeti and Angelo Paletta
pages 64-79 full text
