Journal of Applied Economics and Business Research
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Volume 4, Issue 1, 2014

Content

Editorial Foreword
Solmaz Filiz Karabag and De Martin
pages 1-2                                                                               full text


Corporate Identity as a Strategic Tool for Companies to Remain Competitive in Car Industry during Current Financial and Economic Crisis
Otilia Zorkóciová, Lenka Šimorová and Mária Šášiková
pages 3-22                                                                             full text


Implication of Brand Identity Facets on Marketing Communication of Lifestyle Magazine: Case Study of a Swedish Brand
Mosarrat Farhana
pages 23-41                                                                           full text


The Long-Term Performance of Initial Public Offerings: Evidence from Bursa Malaysia
Hashem Zarafat and Mirza Vejzagic
pages 42-51                                                                           full text


Monetary Exchange Rate Model as a Long-Run Phenomenon: Evidence from Nigeria
Monday A. Adawo and Ekpeno L. Effiong
pages 52-63                                                                           full text


Corporate Governance Indexes: The Confounding Effects of Using Different Measures
Genc Alimehmeti and Angelo Paletta
pages  64-79                                                                          full text



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